PPC, CPM + PPP - Which is better?

Here are the three (Well two, One of them is new) popular methods of Advertisement Publishing.

Pay-Per-Click is programs such as Google Adsense. You get paid whenever someone clicks on the ads that you have placed. This is probably the most popular one. Payment given can vary depending on the niche of the website and of the publisher you are using.

Cost-Per-Mille is programs that gives you money per 1,000 times (impressions) that the banner is shown. Payment can range from $0.50 per 1,000 impressions to $5 per 1,000 impressions. This has to be the second most popular.

Pay-Per-Play is a new type of advertising created by Voice2Page. It pays you per 1,000 impressions (like CPM) but this time there is no visible ads on the page, only sound. So for example, every 3 minutes, your visitor will hear a small 5-second sound ad. Payments given for this can vary from $5 per 1,000 impressions to $14 per 1,000 impressions. Thats what they have promised anyway.

Now, lets compare which one is better.

Pay-Per-Click
Advantages

• If the ad is relevant, it can get a lot of clicks
• For some niche’s, it pays incredibly well
• Really popular

Disadvantages

• Ads are sometimes not at all relevant
• Some niche’s pay real bad - eg. Proxies and Entertainment

Cost-Per-Mille
Advantages

• No clicks required!
• Great for websites with traffic

Disadvantages

• Websites with little traffic will struggle
• Payment can often be low
• International traffic often not supported

Pay-Per-Play
Advantages

• No visible ads to distract
• Payment is promised to be high
• Even counts if users have their sound turned off!

Disadvantages

• Some users don’t like sound on websites
• Nobody truely knows how good it is yet

So there are the advantages and disadvantages to these three types of programs. Its really difficult to actually say which one is better because each one will be better than the others on different types of sites. However, because of its popularity, I’d say that Pay-Per-Click was the best of the three because if ads are placed in good positions, it can be quite easy to make some money from them.

Stumble it!