Adsense - Text vs Image Ads

March 17, 2008 | By admin In Pay Per Click |

As you should know, Google Adsense provides Content ads in two different ways - Text Ads and Image Ads. However, both can be good for different reasons. This article should help you understand this and to make your own judgement on which is the best.

One reason why image ads could be better is that some Advertisers say that Image Ads are more responsive but not as likely to make a sale. Text ads generally blend in more.

Text-based ads are seen as less-obtrusive too, because of how they blend in more. They can be better for some publishers because they don’t stand out as much and can get more clicks. That doesn’t really mean that text-ads are better though.

Normally, image based ads in Adsense are CPM ads, which means they pay per impressions instead of clicks. For some users this will be better because they don’t get many clicks on their website and this can still be a way to make money from Adsense, whereas for the users who get massive amounts of clicks everyday, this could be a disadvantage, although it would still be fine if they had a lot of traffic.

Also, another reason that not many people think about is that Image Ads are harder for Google to regulate. Think about how many image advertisers there are in the Google network. If some of these advertisers can update their image ad easily by themselves, they could easily target different keywords and then show an image that is against the Google Terms & Conditions, such as showing an adult ad. Text ads are a lot easier to manage.

There are also less image advertisers. This is probably because a lot of advertisers can’t spend the time on creating images for it and text ads are a lot easier to create. This is a negative of image ads because it means there will be ads that show more often and not as much variety as text ads. It also hurts even more than in text ads if you’re in a bad niche.

They are the points between text and image ads. Its now up to you which you think is best. Personally, I would think that text ads are better.

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