Adsense Part 20 - Placement

Welcome to Part 20 of the Learn Adsense Course. In this part, you’ll learn all about different placements for your ads, and how they can affect your amount of clicks and earnings.

Ad placement is definately one of the key factors of your Adsense earnings. If you place ads in places that nobody will see, you’ll earn nothing. If you place ads in good positions that people are interested in, you may get clicks. That is why its important that you spend a bit of time working and improving your ad placement.

Ad placements vary on the type of website. Proxies are generally filled with ads everywhere and are put in places where accidental clicks could be made, whereas if you look at a blog, you’ll normally find them within the top part of the blog, or even in-between blog posts.

Google created a heatmap which shows, in their opinion, the best places to place your ads. You will see it below.

As you can see, it shows that the best places to put your ads for a general website are near the top or in the sidebar. This is pretty obvious because if you put ads at the very bottom of the page, nobody will actually notice your ads, never mind click on them. If you place them near your content, then you’ll definately get a better response.

It will be different for forum owners however. Placing ads near the top of the page just won’t do very well on forums because a lot of the visits will be from the same visitors, and they will see the ads over and over again, so you will need to experiment around a lot with them. The best places generally though are in the sidebar or maybe actually in the middle of the posts.

Make sure you test out your ad placement as much as you can, to try and work out what placement is best for you.

This is the end of the Google Adsense Course. I hope you’ve learnt a lot about Google Adsense and its features.

Stumble it!