Adsense Part 17 - Section Targetting

Welcome to Part 17 of the Learn Adsense Course. In this part, you’ll learn how to use Adsense Section Targetting tags on your content, and the reasons why you might want to do this.

First of all, Section Targetting tags should be used because they help emphasize your content, which means that you should get more relevant ads displayed on your site over time. Best of all, its so easy to use.

To emphasize your content, you need to use these two tags:

<!– google_ad_section_start –>

(CONTENT TO BE EMPHASIZED)

<!– google_ad_section_end –>

The tags above should be placed in your HTML code. There should be no visible changes on your website, its just the Adsense bot should detect them. Alternatively, there is an other group of tags that you could use:

<!– google_ad_section_start(weight=ignore) –>

(CONTENT TO BE EMPHASIZED)

<!– google_ad_section_end –>

This one is like the one above, but instead of emphasizing the content, it tells the Adsense bot to ignore that part, so it won’t be involved in the ad targetting process for your webpage.

I recommend that you use these tags. You must make sure that you’re emphasizing a good-sized piece of content though or it might make your ads worse.

Thank you for reading Part 17. We look forward to seeing you on Part 18.

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