Adsense Part 1 - What is Google Adsense?

Welcome to the Learn Adsense Course! In this course, you’ll learn all about the different parts of Adsense, tips, earnings, optimization, alternatives etc… And you’ll learn all about that in different parts of the course. This is the first part, Part 1, obviously.

In this part of the course, you’ll learn what Google Adsense actually is, and different types of it.

Firstly, Adsense is ran by the big Search Engine, Google. It is a big network where publishers can place Google Ads on their websites and earn money for each click on these ads. Of course, these ads are created by the advertisers, who pay for each click that happens on their ad. This is called a Pay-Per-Click Network.

Now, there are several different types of Ads in Google Adsense.

One of these is Adsense for Content. These are the most common types of Ads. You’ll see these at the side of the page, and these are the ads that show a title, description and a URL. You get paid per click.

Another one of these is Adsense for Search. This is completely different. This is where you place a Google Search Bar on your website where users can search from it. Publishers are paid when a user searches and then clicks on a Sponsored Result at the top. If the user doesn’t click on a Sponsored Result, no earnings are given.

The third one of these is Adsense for Referrals. This is like Adsense for Content but instead of getting paid per click, you get paid per transaction that happens. Say for example you run a referral ad for Google Adsense, you’d get paid for when a user signups to Google Adsense from that ad. No earnings are produced if just a click is made.

The fourth one is Adsense for Video Units. This is where you display videos on your website, and you get paid whenever someone clicks one of the Google ads that is slightly above where the video is. You don’t get paid for just seeing the video though unfortunately.

Payment per click varies from niche to niche, so if you’re in a bad niche, expect poor clicks of $0.01 - $0.10 or so. You get paid when your account reaches $100.

Thank you for reading part 1. We look forward to seeing you on part 2.

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