META Tags
META tags in the header can be very important for SEO. On the other hand, if not done right, it can be the let down of your website, so this tutorial should give you ideas on what to write for your META, and what to avoid.
Difficulty = 1/5
First, you need to know some of the types of META:
- Title
- Description
- Keywords
- Robots
The Title is probably one of the more important tags. This is the title shown at the top of the web page. You can use it by simple tags in the header.
The Description is the information that normally shows up in Search Engines when your site is listed in the results. You can use it by in the header.
The Keywords is the words that you’re targetting in some PPC (Pay Per Click) Programs and Search Engines. Choose these carefully to optimize traffic. You can use it by
The Robots tags are “commands” of what you want search engines to do on your website. The first part is index/noindex. Index means that it will index the links, Noindex means it won’t. The second part is follow/nofollow. Follow means that it will follow the outgoing links on your site, Nofollow means that it won’t.
Thats an example of the META I’ve just talked about.
How to write the perfect META’s!
Well nobody can really tell you how to write the perfect META’s, but we can give you tips.
- Don’t make Title’s too short/long
- Make sure the description is unique and keyword-rich
- Make sure that you don’t use words such as a, is, are, and often in the description
- Have relevant keywords, and make them unique
- I recommend using index in the robot tags, it could get more pages on Google
Hope you’ve enjoyed this rather basic tutorial on META Tags, look out for more advanced tutorials on SEO here at Site SEO Blog!
