Search Engine Friendly Pages - Tips

Most sites get a lot of traffic from the big Search Engines, thats why its important to make your pges friendly for them, so you can rank higher. Here are some good tips that you should follow to make them friendly.

  • Avoid Frames - Try to avoid using iframes on your website because it can confuse the Search Engines. Not only can it do that, but it can be difficult for users to bookmark your page without using a long URL.
  • No Flash - Don’t use flash on your websites. Search Engines can only read website code and not flash, so anything in flash won’t be understood by them, so if all of your content is in flash, you’ll have problems in the Search Engines.
  • META Tags - Use different META tags on your pages. This will not only make the Search Engines job easier because they have an idea on the content, but it can show more optimized Google Adsense Ads.
  • No Wrong HTML Tags - If you’re using HTML tags that are now seen as wrong (or not valid) such as <font>, then it may make your page load slower when you could use CSS which is a lot quicker and more efficient. Use your CSS as much as possible instead of using space in your HTML files.

Make sure you follow the tips above because it may just give you the extra traffic from the Search Engines that you need.

SEO for Flash Sites

Optimizing your website which is mainly all flash can be very difficult, for one main reason - Search Engines can’t read flash files. That means that Search Engines can’t pickup new pages from your site, and you get very little pages indexed. Worst of all, you probably shouldn’t wait on Google to add flash support because they probably won’t, it would be too unsecure.

There are however some options that you could do to at least help you out a little, and not make the situation as bad.

HTML
You could simply start your website over and create it in usual HTML. That way, it would take a lot of time to get back to normal, but your website wouldn’t have the big disadvantage.

Cloaking
If you don’t already know, Cloaking is where you show the Search Engines a different thing to Users. For example, you could show the normal flash website to ordinary users, while you could have a better SEO-optimized flash website for the Search Engines. This is viable by the use of PHP or ASP.

Keeping Flash Without Cloaking
If you were really intent on sticking with a flash site, there are a few things you could do to at least help your site slightly. META Tags. Use a detailed (but not too long) title tag, keyword-rich description tag, and use relevant keywords (but not too many) in your keyword tag. This will allow you to keep your flash file but keeping some SEO there. The other options are better though.

HTML Sites As Well As Flash
This could be useful. Basically, you create a HTML version of the flash site (so you have both the flash and the HTML versions online) and then you send all of your inbound links to your HTML version, therefore Google will see the HTML versions. You could alternatively use this method combined with the Cloaking method.

Keyword Density Tips

Keyword density is an indicator of how many times you’ve used a certain keyword on your website.

If you continuously use the same keyword on every line, then you need to be aware that your website could be rejected as a spam website, so it is important that you keep your keyword density to a normal rate.

Keyword density is given as a percentage of the amount of times used, out of the total words.

For example, say you have 200 words in total on your website, and you have keyword SEO on it 10 times, your keyword density for SEO would be 10/200 * 100, giving you the density of 5%.

The average rate you should stick to is between 3% and 5%. Make sure you don’t go over this.

You have to remember that this rule applies to every web page on your website. If you’ve overused a keyword on one specific web page, then maybe that page won’t rank very well (if at all). That is why if you run something like a blog, you have to be careful how you write.

To get the best out of your website, make sure that you try to target a specific keyword per page instead of aiming for loads at once, that may make things more difficult for you. Keep doing that and you should be able to stick to this 3% - 5% limit.

Keyword Density should help your Search Engines. There is one very important thing you need to remember though (about your web pages) - These web pages are built to be seen by human eyes and not bots, so you need to make sure that they read well too, as well as having a good Keyword Density.

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