As you should know, Google Adsense provides Content ads in two different ways - Text Ads and Image Ads. However, both can be good for different reasons. This article should help you understand this and to make your own judgement on which is the best.

One reason why image ads could be better is that some Advertisers say that Image Ads are more responsive but not as likely to make a sale. Text ads generally blend in more.

Text-based ads are seen as less-obtrusive too, because of how they blend in more. They can be better for some publishers because they don’t stand out as much and can get more clicks. That doesn’t really mean that text-ads are better though.

Normally, image based ads in Adsense are CPM ads, which means they pay per impressions instead of clicks. For some users this will be better because they don’t get many clicks on their website and this can still be a way to make money from Adsense, whereas for the users who get massive amounts of clicks everyday, this could be a disadvantage, although it would still be fine if they had a lot of traffic.

Also, another reason that not many people think about is that Image Ads are harder for Google to regulate. Think about how many image advertisers there are in the Google network. If some of these advertisers can update their image ad easily by themselves, they could easily target different keywords and then show an image that is against the Google Terms & Conditions, such as showing an adult ad. Text ads are a lot easier to manage.

There are also less image advertisers. This is probably because a lot of advertisers can’t spend the time on creating images for it and text ads are a lot easier to create. This is a negative of image ads because it means there will be ads that show more often and not as much variety as text ads. It also hurts even more than in text ads if you’re in a bad niche.

They are the points between text and image ads. Its now up to you which you think is best. Personally, I would think that text ads are better.

Google Adsense is no doubtingly the most popular Pay Per Click
network there is. However, it is also the network with the most strictest Terms & Conditions, which means you can easily be banned. With the methods below, you can get your adsense account banned! You could do them to get banned, or you could read them so that you can avoid following the methods so that you don’t get banned.

Hidden texts. If you put text on your website that is too small for the human eye to see, if the colour is the same as the background or if the text is completely invisible by a CSS method (Which has a purpose of loading keyword-rich ads) will earn you a warning, maybe more depending on how bad.

Page cloaking. This is where you make bots go to different pages that humans won’t go on is definately something they could ban you for.

Link farms. If you have over 100 links on one page, then you could be classed as a link farm. If you want to be banned, run your own link farm and put Adsense ads on it, or you could just put external links out to as many link farms as you possibly can. Google will be right onto you.

Selling links. If you sell links on your website and put a direct advertisement on your website then you’re definately asking for trouble.

Clicking your own ads. This is probably the easiest way to get yourself banned from Adsense. Click your own ads a couple of hundred times and you’ll be banned in days, maybe even hours.

Images next to ads. Place giant images saying “Click!” next to your ads and it shouldn’t take them long to realise what you’re doing.

Some of the ideas above are also involved in receiving penalties and de-indexing from the Google Search Engine. That means as well as getting banned from Adsense, you can receive penalties too!

Note: This is mainly a post for fun. I am not recommending that you do any of these, they are just ideas you can try to avoid.

An interesting website I’ve found lately. Basically, the Rubicon Project is a website that optimizes PPC ads for loads of different ad networks so you can display them all on your website. That way, the same ad network isn’t shown on your website all the time, it all rotates. That way, visitors can see a variety of ads and hopefully make you more money.

Unfortunately, the website is still in BETA testing so not many people are accepted into the program, but you can create an account now and hopefully get a place in the BETA, or if not, get one when the full program is up and running.

Rubicon is currently rotating ads on Site SEO at the moment. Hopefully it will work out and it will optimize these key ad networks like they say they do.