Welcome to Part 16 of the Learn Adsense Course. In this part, you will learn whether you should use Adsense for Referrals, and of course what it actually is.

Adsense for Referrals is like the Adsense for Content units. It looks like an ordinary ad, but instead of getting paid for each click, you will get paid for each conversion for the Advertiser. Normally you won’t get as much conversions as you will clicks, but the the conversions can pay well. The payment you get depends on the conversion type and on the advertiser. You can get paid from $0.10 to $80 per conversion!

Adsense for Referrals isn’t as popular as the usual Content because there aren’t as many advertisers (Not even close) but there are still a variety there so you still should get some advertisers related to your content in some way.

To create a Referral ad, login to Adsense and go to Adsense Setup. From there, click Referrals and you’ll be given a page where you can select the advertisers that you want to display instead of the Adsense Bot detecting them. You can either search by keyword or you can navigate through the categories. You can select up to 15 advertisers. You can also select a colour palette to blend your ads in, to optimize them. Once you’ve selected your options, you’ll be given the usual code to use.

Its debatable whether you should actually use the Referral Ads or not. On the one hand, you get paid a lot per conversion, and say if you get one big conversion then you could get so much more than what you would for a usual click on the Ad units. However, on the other hand, you will rarely get conversions unless you really have a lot of traffic on your website.

In conclusion, you should use Referral Ads, but you need to use Content ads as well, and concentrate on the Content ads more because you probably won’t get very far with Referrals.

Thank you for reading Part 16. We look forward to seeing you on Part 17.

Welcome to Part 14 of the Learn Adsense Course. In this part, you’ll learn all about the Link Units option in the Adsense for Content.

Before we actually begin to optimize ads with different techniques, you need to learn about a different type of Adsense for Content. This option is still quite popular, but is severally underused compared to the ordinary units.

Link Units are basically boxes with 4 - 5 links in them. They have no description or URL, just a simple link. These links are related to your content so it could be seen as a small Related links box.

I’m sure that you’ll have seen at least one before. They can be real money makers if you optimize them correctly. Good thing is, if your content is really targetted, then so will these links. They come in loads of sizes like the ordinary units, you can have them vertical or horizontal, based on how well it will fit on your website.

Now, to create these units, you basically do what you do to create ad units. Login to Adsense, go to Adsense Setup and then onto Get Ads. Then you navigate to Adsense for Content and click the radio button for Link Units. Once you’ve continued, you’ll be left with a page that looks that the page to create other units, such as selecting colours, channels etc…

Link Units are definately a good way how to make a bit of extra money. They’re good because they’re related to your content, and they’re quite small and don’t block the view of your content.

Thank you for reading Part 14. We look forward to seeing you on Part 15.

Welcome to Part 13 of the Learn Adsense Course. In this part, you’ll learn about image ads on Adsense for Content and you’ll also learn whether to use them or not.

Image ads are an option you can choose when you create or edit an ad unit on Adsense for Content. You can select Text and Image, Text only or Image only. The most popular option is Text only.

Image ads don’t have as good CTR than Text ads generally because people normally detect them as an ad straight away, and you can’t blend them in as much as Text ads. They tend to stand out quite a bit on a site.

However, there is one positive of having Image ads being displayed on your website. It gives it more of a variety. People who constantly visit your site will know where the ads are and what is going to be displayed so they know not to click them, whereas if you use Image ads as well, you may find that you get more clicks because it is different to what they’ve seen.

In conclusion, you should use Image ads, but use Text ads as well. If you use both, you may find that it gives you some nice clicks because of the variety.

Thank you for reading Part 13. We look forward to seeing you on Part 14.