Adsense Part 19 - Standing Out

Welcome to Part 19 of the Learn Adsense Course. In this part, you’ll learn about how to make your ads stand out, but not too much.

If you’ve just read the last part (about blending) then you may have tried it, but not had much success. This maybe because your ads are so blended in that people ignore them and don’t see them. You obviously don’t want that to happen, so sometimes its best to make them stand out, but not too much.

One tip that you could use is with the background. That is the main part about making ads stand out. Try to make your background colour of your ads be completely different to the background colour where you’re placing it, but make the colour still stay with the colour scheme on your website. Alternatively, you could change the area around your ads too to make it blend in and stand out too.

The title of the ads sometimes needs to stand out too. Don’t do this over the top though such as making an all-dark website and having the ad titles as bright-yellow because first of all your users might not even be able to read it, and second of all, they may seem like ads. You could always try it, this sort of thing works well on some websites.

The text needs to blend in. Theres no arguing in that.

The URLs could possibly stand out too. Try to do what you’ve done with the titles of the ads, maybe even use the same colour.

You need to learn that you shouldn’t make your ads blend in too much, and you shouldn’t make them stand out too much either. Maybe you should spend a bit of time experimenting with different colours and see which schemes are more successful for you.

Thank you for reading Part 19. We look forward to seeing you on Part 20.

Adsense Part 17 - Section Targetting

Welcome to Part 17 of the Learn Adsense Course. In this part, you’ll learn how to use Adsense Section Targetting tags on your content, and the reasons why you might want to do this.

First of all, Section Targetting tags should be used because they help emphasize your content, which means that you should get more relevant ads displayed on your site over time. Best of all, its so easy to use.

To emphasize your content, you need to use these two tags:

<!– google_ad_section_start –>

(CONTENT TO BE EMPHASIZED)

<!– google_ad_section_end –>

The tags above should be placed in your HTML code. There should be no visible changes on your website, its just the Adsense bot should detect them. Alternatively, there is an other group of tags that you could use:

<!– google_ad_section_start(weight=ignore) –>

(CONTENT TO BE EMPHASIZED)

<!– google_ad_section_end –>

This one is like the one above, but instead of emphasizing the content, it tells the Adsense bot to ignore that part, so it won’t be involved in the ad targetting process for your webpage.

I recommend that you use these tags. You must make sure that you’re emphasizing a good-sized piece of content though or it might make your ads worse.

Thank you for reading Part 17. We look forward to seeing you on Part 18.

Adsense Part 15 - Search Box

Welcome to Part 15 of the Learn Adsense Course. In this part, you’ll learn all about the Adsense for Search option that you can use on your site, and whether its worth using.

First of all, the Search box on Adsense for Search is pretty much exactly how it describes. Its a simple box that has the Google logo in and a box for people to search Google on. It is like a mini Google box, and when people search in it, a lot of result are shown. However, to make money from this, there is 3 or 4 sponsored ads above the normal results and when people click on these, you get paid. The amount you get varies a lot. Unfortunately, you don’t get paid just for the search.

This search box is an easy way to make money really. Its just a small box that your visitors might actually like because it enables them to search quickly and efficiently because they don’t have to go straight onto Google to search, and it could even get you some nice money too. There is a lot of people who make quite a bit of extra money from this.

To get your own Google search box, login to Adsense, click Adsense Setup and then go onto Adsense for Search. You’ll be left with a lot of options that you can choose to customize it how you like - so you can change the colours, make the results more safer etc… to help your visitors and to make it look nice.

Surprisingly, it is actually worth putting on your website. Don’t count on it too much because you won’t make that much money from it, but any extra pennies should be appreciated for no work. Try to put it in a good position so you’ll get searches on it and then just wait and hope for some sponsored result clicks.

Thank you for reading Part 15. We look forward to seeing you on Part 16.

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