Domain Parking - Is It Worth It?
Some use domain parking because they make decent money from it, while some people use it because they cannot be bothered to run the website, so they use it just so the website loads up. But the question still remains - Is it worth parking your empty domains or should you take the time to make a website for it?
If you don’t know what Domain Parking is, its where you don’t have a website running, so its just an empty domain, and then a Parking Company places a page on that empty website with a lot of advertisements on it. When people click on these advertisements, the domain parking company pays you. It is slightly like a PPC program.
The positives is that its really easy and quick to setup. You can have it all ready in 10 - 15 minutes maybe, and if the domain is popular and gets a lot of traffic per day, some people can actually make more money from parking the domain than they could just parking it. The ads are normally in decent positions on the page it displays so it can often give a nice amount of clicks.
However, for websites that don’t get much popularity and traffic per day, they can struggle to make any money at all. Also, webmasters WILL NOT click the ads on your page, so be careful on what type of website you’re parking because Domain Parking is so popular on the internet, a lot of people are getting sick of seeing these same pages over and over again.
In conclusion, I recommend staying away from Domain Parking because if you take the time to create the website and manage it, you’ll normally see more rewards than you do from just parking the domain. Although if you don’t have enough time and the domain gets a lot of traffic, I don’t see why you shouldn’t use it for the extra money.
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Of course domain parking is worth it. You need a website for your unused domain., otherwise you waste it.
Many excellent and valid points.
Indeed, people are sick of the same page over and over with a different domain name. It is a problem that arrived with the saturation of the parking services over the past few years.
Both, domain namer owners and advertisers are have become dissatisfied with the results of parking. This is reflected in the drastic and continual drop in the revenue generated by even prime domain names.
For example, a domain name that was generating a thousand dollars per month just a few years ago, now makes only a few hundred a month. Of course, schemes that relied on domain names making a few dollars a day have collapsed, since those same domain names make a few pennies a day if anything at all.
Another pitfall of some parking services (at least for investors) is that that your domain names become part of a larger list of parking client domain names. These lists often include some possibly infringing domain names, porn names, and at least a few thousands simply awful domain names.
Such blight can confuse and discourage buyers, in addition to leaving the false impression of huge inventories.
The good news is I’m currently working toward merging custom domain name investor software into a registrar framework that will allow investors to host their domain names (with or without additional content), link their domain names to only THEIR portfolio, and maintain complete control over and reap 100% of the benefits from advertising income on their domain names.