Alexa Rank - What?

Alexa is a website owned by the big Amazon. Alexa collects data about every website and it counts up the number of visitors that a website has and ranks them all in ratings. Visitors are only counted if these visitors have the Alexa Toolbar installed. The Alexa Rankings are normally updated weekly or so, and it can take a while for a new site to get high up on the rankings.

Like PageRank though, its very controversial about whether its actually useful or not. This is the argument held by it.

Advantages
Well obviously if your site is doing well in the Alexa Rankings, it can look good for possible buyers of your SEO services or such. It can also prove that you’re getting the traffic that you say you are too. It can also be quite fun to see your Alexa Rank update and hopefully get higher up in the Rankings. When selling a website, it also looks good if you have a high Alexa Rank.

Disadvantages
It can easily be faked. There are numerous tools on the internet that you can download and make it send fake hits to your website to get you higher up on the rankings, which makes the rankings quite unfair for the people that take their time and do it fairly. Also, if you don’t have a good Alexa Rank when trying to sell a website, it can be quite difficult because these days buyers want a website that already has the traffic coming in, and you can’t prove it as much with a terrible rank. Moreover, how much does the Alexa Rank actually help? It doesn’t increase your traffic, your backlinks, your PageRank or your Search Engine Results, it just simply gives you a ranking. If it did more and actually affected these, it would probably be a lot better.

Conclusion
In conclusion, the alexa rank is quite useless and shouldn’t be taken so seriously. If you have a terrible alexa rank, so what? You can spend your valuble time trying to improve on the more important things like backlinks and traffic, which is exactly what we recommend.

Stumble it!