An interesting website I’ve found lately. Basically, the Rubicon Project is a website that optimizes PPC ads for loads of different ad networks so you can display them all on your website. That way, the same ad network isn’t shown on your website all the time, it all rotates. That way, visitors can see a variety of ads and hopefully make you more money.

Unfortunately, the website is still in BETA testing so not many people are accepted into the program, but you can create an account now and hopefully get a place in the BETA, or if not, get one when the full program is up and running.

Rubicon is currently rotating ads on Site SEO at the moment. Hopefully it will work out and it will optimize these key ad networks like they say they do.

One of the things that a lot of Adsense Publishers are going through at the moment is called Smart-Pricing. This is where Google pays you tiny money (such as $0.01 or $0.02) consistantly because the clicks you get aren’t good for the advertisers so they reduce your earnings. Now, it is possible to get out of Smart-Pricing, and here is some tips on how to avoid smart-pricing or getting out of it.

• Accidental Clicks - I know you want clicks, but sometimes you may want high paying clicks so put ads in places where people aren’t likely to click on the ads by accident, make them want to click the ads.
• Bad Countries - Now you may not want to do this, but if you’re running a website like a proxy, then you may want to block low-paying countries such as Iran or China because these are the places that advertisers don’t generally like so blocking them will avoid smart-pricing mainly.
• Follow the rules - This may be quite an obvious tip but follow the Google ToS, so don’t ask people to click your ads on your site or don’t put images near ads etc…
• Block Ads - If you’re already in Smart-Pricing, try to block some low-paying ads. You may find that you aren’t in smart-pricing at all, it’s just the type of ads shown.
• Content - Provide better or more content on your website, and try to use more keywords in the content so the Adsense Bot can show better ads on your site, and hopefully more higher-paying.

Follow these tips as much as you can because if you don’t, you may see Smart-Pricing on your site(s) which means you’ll have a big loss of earnings, which could be very bad for people who count on their adsense earnings.

A lot of people recently have noticed that their earnings have decreased because of the earnings per click. I have personally noticed a decrease of earnings on all the sites of mine which is very disappointing, and it looks like I’m not the only one.

Maybe Adsense has started to deteriarate slightly and lost its touch that everyone uses it for.

If your earnings per click get really low, then maybe its time for a change from Adsense, maybe Bidvertiser or Adbrite or a big company like that.